Adidas – Women’s Euros 2025
Project Credits
Video Editor
Industry
Sports – Football
Description
Over a four-year creative partnership with Nissan, I served as a core video editor and motion graphics artist across Nissan UK, Nissan Formula E, and major global sponsorships. My role spanned from high-octane commercial and sports editing to sleek broadcast motion design, taking the brand’s digital presence from the ground up to a multi-million-reach powerhouse.
Motorsport & Global Campaigns:
Nissan Formula E & NISMO: Edited pre- and post-race social assets, helping scale the NISMO channels from scratch to a multi-million reach digital community—outpacing several top-tier Formula 1 teams in engagement.
Dare to Defy (Amazon Prime): Worked on video assets and promotional content for the Amazon Prime documentary.
Nissan Pole to Pole: Crafted content tracking the historic 18,000-mile expedition of the custom Nissan Ariya EV from the Arctic to the Antarctic.
Sponsorships & Collaborations:
Nissan Possibilities Project: Edited emotional, impact-driven campaign spots highlighting Nissan’s partnership with the Richard Whitehead Foundation, supporting marathon sponsorships and running prosthetic programs for young disabled athletes.
Manchester City FC: Developed high-energy collaboration assets bridging elite football with automotive innovation.
Woolmark: Launched the global sponsorship promotional assets for the collaboration between Woolmark and the Nissan Formula E team
Commercial & Agency Content:
Vehicle Promotion & Campaigns: Cut commercial promotional spots for flagship vehicles like the Nissan Ariya, alongside targeted digital campaigns including Nissan EV Schools and Nissan New Hires.
Bespoke B-Roll & Grading: Edited and colour-graded cinematic track footage of a variety of Nissan vehicles on a closed circuit, creating a premium asset library utilised by the wider global company for marketing and localised promotions.
Internal Communications: Produced and edited polished internal videos tailored for staff alignment, executive updates, and company-wide messaging.
Award Entries: Designed and edited high-end advertising award case studies to showcase campaign success for industry judges.