To promote Prime Video’s coverage of the 2024/25 UEFA Champions League season across the UK, Germany, and Italy, I served as Content Director, Editor, and MGFX Artist. The resulting multi-channel campaign centered on the concept of top-tier football entertainment being delivered directly to viewers’ homes.

The lead creative features Phil Foden and Virgil van Dijk bursting from Amazon Prime boxes into the living rooms of two young fans. Overcome with excitement, the kids spend an unforgettable day with their heroes building tent forts, playing pretend concerts, and hosting the ultimate tea party.

Spanning nearly 150 deliverables, the campaign included a suite of localized social and VOD assets for multiple markets. These spots featured Prime Video’s star-studded broadcast team, including Gabby Logan, Alan Shearer, Claudio Marchisio, Alberto Piccinini, Matthias Sammer, and Alex Schlüter. 

To ensure the campaign remained relevant throughout the tournament, I also developed a comprehensive library of dynamic MGFX templates. These were handed over to Prime Video’s social agency, enabling them to reactively update the creative with real-time match results and tournament developments.​