Part of Google’s launch campaign for their Pixel 3 phone was to create a huge Digital OOH awareness campaign to run across 3 phases with a wide range of creative executions designed to showcase the colour variations and features of the phone.
The Approach
With so many media sites booked brings a variety of sizes, formats and specifications to consider and cater for as well as the requirement of static, subtle motion and full motion creative.
Taking Google’s creative, I was tasked with ‘reversioning’ the artwork to a variety of sizes and formats, as well as animate within a tight turnaround and budget.
The Result
The large-scale campaign was seen on over 60 digital screens across the UK, including iconic sites such as – Birmingham Media Eyes, Manchester Printworks, London’s Storm Cromination and a digiwall domination at Piccadilly Underground Station.
