Six Nations – #SwipeOutHate
Project Credits
Video Editor & MGFX Artist
Industry
Social Media – Sports Partnerships
Description
Online hate in sport is nothing new but TikTok wanted to change what happens next. As Official Fans of the 2024 Guinness Men’s and Women’s Six Nations Championships, TikTok used the platform of one of rugby’s most watched tournaments to shine a light on its own reporting tools through the #SwipeOutHate campaign.
The message was simple: hate has no place in the game, and you have the power to do something about it.
As Video Editor and Motion Graphics Artist, I cut and crafted the hero campaign film that ran across live TV, VOD and paid media, designed to stop the scroll and spark action.
Alongside it, a series of four creator-led social videos took a more hands-on approach, walking viewers step-by-step through how to report hateful content directly within the app. Equal parts awareness and education, the campaign met fans where they were on the pitch, in the stands, and in their feeds.
Women’s EURO 2022 – Partnership Announcement
Project Credits
Video Editor & MGFX Artist
Industry
Social Media – Sports Partnerships
Description
TikTok’s partnership with UEFA Women’s EURO 2022 was a statement of intent and it needed a film to match. As official sponsor of the tournament, the announcement film had to do two things at once: land the partnership with authority and ignite genuine excitement for the competition ahead, all through the lens of the fans who live for it.
As Video Editor and Motion Graphics Artist, I edited and animated the piece for social and digital distribution across five European markets: UK, France, Germany, Italy and Spain.
Every line of animated text was individually translated and rebuilt for each market, a painstaking process that required as much precision in the animation as it did in the localisation. The result was a single cohesive film, delivered five ways, that brought TikTok’s position at the heart of women’s football to life.
Tiktok x Aston Martin F1 – #FanMade
Project Credits
Video Editor & MGFX Artist
Industry
Social Media – Sports Partnerships
Description
Formula One has always had passionate fans. #FanMade was TikTok and Aston Martin Aramco F1’s way of putting them centre stage. As a rolling partnership between the two brands, the campaign celebrated the incredible fan-generated content living on TikTok by taking it off the phone screen and into the real world in a big way.
As Content Director and Motion Graphics Artist, I led the creative and production of DOOH content across multiple sites and screen sizes at Westfield, curating and reformatting fan TikTok content into branded templates built for large-format display. The campaign kept fans’ authentic voices intact while giving them the kind of platform they’d never had before.
The crown jewel of the campaign was an immersive installation at London’s Outernet — a full corridor experience with fan content stretched across every surface, walls and ceiling alike, under the bold “FanMade – We See You” campaign message. I led the creative concept and design for the installation, which transformed one of London’s most striking digital venues into a love letter to F1 fandom.
Where Fans Play – Cannes Awards Entry