The Brief

As part of the release of Carphone Warehouse’s ‘Super Mega Personalised’ campaign there were three ideas filmed as a light-hearted dig at Carphone Warehouse having better upgrade deals than your network provider.

The Approach

These three videos were edited into both long form and short form content pieces to live on the company’s Youtube Page and their social media channels respectively.

This meant the videos had to tell the same engaging story and hit the same key points across different time lengths, as well as be formatted to cater for the different channels’ best practices.

The Result

Distributed across Facebook, Twitter, Instagram, Vine (RIP), Snapchat and YouTube 5 second bumper ads, the hard work of reformatting proved to be a success as on Facebook alone, the three videos generated 3.7 million views alone.