The Brief

To coincide with the Sky Box Sets ‘#AddictivelyGood’ campaign, the client wanted to create an engaging series of videos to distribute on social media using content from top rated shows on Sky.

The Approach

I created the idea to utilise a show’s content to create a flowing conversation, where an argument about watching another episode or going to bed was created.

Developing an automated technique to search for keywords within multiple episodes (and seasons) of Mad Men and Nashville, I was able to piece together a fun and engaging argument between multiple characters that flowed naturally.

The Result

The end result was a series of short form videos that were a big hit on Sky’s Facebook page, generating just over 2.2 million views combined.